Icon Reputation has launched a monthly newsletter, sharing our insights, tips and top news finds.

Throughout May, we saw many companies excelling with coronavirus-related communications and others not handling scrutiny so well.

In our feature story, we explored the road to recovery for brands; particularly how communications need to adapt to the narrative of a “new normal” that’s emerging amongst the Australian public and media.

Some of the top articles we shared this month included a reputational disaster for Irish airline Aer Lingus that stemmed from a passenger’s tweet, as well as the reputational cost of treating customers poorly, as demonstrated by ME Bank.

You can read the newsletter in full here.

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