Icon Reputation

Media, crisis and presentation training

Group of media interviewing woman

Communicate with confidence

Icon provides customised media and presentation training in Melbourne, Canberra, Sydney, Adelaide, Brisbane and remotely.

We position our clients to communicate effectively and successfully with staff, customers, stakeholders and the media.

Led by award-winning journalists and editors, with national and international experience in print, online and broadcast, our training provides hands-on learning in a dynamic, interactive environment.

Media training services

With today’s always-on media and 24-hour news cycle, it’s essential to be prepared.

Our media training builds understanding, capability and skill so clients face the media with confidence.

We understand what makes news and shapes reputations across the modern media landscape, and how to ensure messages are delivered effectively fronting a news conference, facing a broadcast interview, presenting a webinar or giving a keynote address.

Content is tailored to individual organisations and issues, ensuring an experience that is relevant and empowering.

  • Training customised to each client's requirements

  • Use of 'real-world' scenarios to prepare for opportunities and challenges

  • Training in TV, print, radio and online interview techniques

  • Handover training guide with key messages for ongoing skill development

  • Flexible model from 1:1 executive coaching to small and large group training

  • Choice of short refresher, half day and full day modules

Mark Forbes

Mark Forbes - Director of Reputation

Mark is a Walkley-award winning journalist and former Editor-in-Chief of The Age in Melbourne. He has also worked at Four Corners and Channel Seven, in the Federal and State parliament press galleries and as an overseas correspondent.

Mark brings almost 30 years of success at the highest levels of Australian media and communications practice to media training, crisis management and strategic communications advice

Joanne Painter

Joanne Painter - Group Managing Director

Joanne brings more than 25 years' experience in journalism, public relations and digital communications.

Prior to founding Icon Agency with partner Chris Dodds, Joanne spent eight years with Fairfax's The Age, first as Education Reporter then as National Industrial Correspondent and Senior Business Writer. She is a sought after speaker and presenter.

Justin Armsden

Justin Armsden - Consultant

Justin has travelled the international media landscape for nearly 30 years.

From an award-winning print reporter for News Corp, to anchor for CNN International in London and the Victorian State Bureau Chief at A Current Affair, Justin has been at the forefront of media his entire career

“The depth and breadth of experience of Icon’s media team is impressive. Their insights and understanding of the media landscape have been invaluable.”

– Katherine Kaspar, CEO of Kinetic Super


Build. Protect. Enhance.

Get in touch


Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

Mobile 0419 583 892


Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia


Suite 71, Lower Deck, Jones Bay Wharf
26-32 Pirrama Road
Pyrmont NSW 2009 Australia

Phone 03 9642 4107

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. We acknowledge the Traditional Owners of the land on which our offices are situated, and pay our respects to their Elders, past, present and emerging.

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