Services

Quality reputation management, issues and crisis communications services.

Strategic communications services that anticipate and manage reputational risks, enhance reputation and advance goals.

Backed by media expertise, data-driven insights and crisis management experience.

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Expertise

We address challenges through effective, targeted messaging and purposeful tactics

Crisis management and communication

Trusted counsel and expert assistance when needed most

Crisis management and communication

  • 24/7 crisis response and support

  • Board and CEO advisory

  • Media relations and management

  • Government and stakeholder relations

  • Internal communication

  • Social media moderation and community management

  • Real-time monitoring

  • Post-crisis reporting, advice and rebuilding

Reputation management

Build and protect your most valuable asset

Reputation management

  • Thought leadership and media relations

  • Spokesperson profiling

  • Strategic, integrated campaigns

  • Stakeholder engagement

  • Building digital presence

  • Search engine marketing (SEM) and search engine optimisation (SEO)

Crisis planning

Anticipate and mitigate reputational risk

Crisis planning

  • Strategic counsel

  • Scenario mapping

  • Crisis and issues plans

  • Crisis simulation

  • Social listening

  • Data analytics gathering

Media training

Learn to communicate with confidence

Media training

  • Customised to each client’s requirements

  • ‘Real-world’ scenarios to prepare for opportunities and challenges

  • TV, print, radio and online interview techniques

  • Flexible model from 1:1 executive coaching to small and large group training

  • Choice of short refresher, half day and full day modules

Thought leadership and content creation

Project purpose with quality content

Thought leadership and content creation

  • Messaging and narrative development

  • Thought leadership production and placement

  • Internal and external communications

  • Video, photography and infographics

  • Media materials and blogs

  • Digital and social media assets

  • Reports, white papers, e-books, newsletters

Media relations

Navigate issues with extensive media knowledge and networks

Media relations

  • Media relations and management

  • Interview preparation and training

  • Story production and placement

  • Messaging and narrative development

  • Strategic counsel

  • Issues management

Quality reputation management, issues and crisis communications services.

Strategic communications services that anticipate and manage reputational risks, enhance reputation and advance goals.

Backed by media expertise, data-driven insights and crisis management experience.

Melbourne Polytechnic logo

Icon Reputation has been our go-to partner for support in developing and executing our internal and external communications. The team's counsel is strategic and delivered in a partnership approach, meaning we have been able to effectively respond to our situations. Given Mark's deep media knowledge, they have been able to steer us to effectively navigate a crisis in the public domain.

Nicole Amsing
Executive Director of Strategy, Performance and Governance, Melbourne Polytechnic

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Reputation

Build. Protect. Enhance.

Get in touch

Melbourne

Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

Mobile 0419 583 892

Canberra

Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia

Sydney

Suite 73, Lower Deck, Jones Bay Wharf
26-32 Pirrama Road
Pyrmont NSW 2009 Australia

Phone 03 9642 4107

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. We acknowledge the Traditional Owners of the land on which our offices are situated, and pay our respects to their Elders, past, present and emerging.

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