Icon Reputation works at the nexus of crisis management and crisis communications in public relations, providing strategic counsel and assistance to build and enhance reputation.

Headed by Mark Forbes, former Editor-in-Chief of The Age, and part of the multi-award winning Icon Agency group, we defend and shape reputation through multi-channel thinking, powerful media influence and data-informed tactics.

We provide strategic counsel and assistance for corporate, government, NFP and SME clients nationally, including Melbourne, Sydney and Canberra.

Reputation Management Technology

In the digital age, to manage reputational risk you need the best technology. We use a range of best-in-class tools and platforms, singly or in combination, to mine data, opinion and trending topics.

Here’s a snapshot:

  • Meltwater logo - Media Intelligence & Social Media Monitoring for reputation management companies
  • Google Analytics logo - a free tracking solution for websites and apps
  • Facebook Analytics: Drive Growth and Reputation for Brands
  • Klear logo - an Influencer marketing platform for brands to build reputation via influencers
  • Scruch logo - an Influencer marketing platform for brands to build reputation via influencers
  • Sprout Social logo - a social media platform for reputation monitoring and content marketing
  • Hootsuite - Social Media Marketing & Management Dashboard
  • AnswerThePublic: Search listening tool for market, customer segmentation for brand building
  • BuzzSumo logo - A content research and discovery tool for building brands through content marketing

Reputations can take years to build and minutes to destroy.

We can build and protect yours.

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