Build. Protect. Enhance.

Icon Reputation

Shape and defend reputation through powerful media influence, multi-channel thinking and data-informed tactics.

Headed by Mark Forbes, former Editor-in-Chief of The Age, Icon Reputation provides expertise across issues and crisis management to corporate, government, NFP and SME clients.

Icon integrated seamlessly with my internal team and understood our clients and market, providing quick, effective advice. Their great connections within the media industry and insights from years of media experience delivered great success in engaging with major outlets.

Lauren O'Neill
Head of Client Development, JANA

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We shape and defend reputation through multi-channel thinking, powerful media influence and data-informed tactics.

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Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

Mobile 0419 583 892


Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia


Suite 71, Lower Deck, Jones Bay Wharf
26-32 Pirrama Road
Pyrmont NSW 2009 Australia

Phone 03 9642 4107

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. We acknowledge the Traditional Owners of the land on which our offices are situated, and pay our respects to their Elders, past, present and emerging.

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