Newsletter launched sharing Icon Reputation insights

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Icon Reputation has launched a monthly newsletter, sharing our insights, tips and top news finds.

Throughout May, we saw many companies excelling with coronavirus-related communications and others not handling scrutiny so well.

In our feature story, we explored the road to recovery for brands; particularly how communications need to adapt to the narrative of a “new normal” that’s emerging amongst the Australian public and media.

Some of the top articles we shared this month included a reputational disaster for Irish airline Aer Lingus that stemmed from a passenger’s tweet, as well as the reputational cost of treating customers poorly, as demonstrated by ME Bank.

You can read the newsletter in full here.

And if you’d like to subscribe to receive next month’s edition, please feel free to email us on


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