Fully Content

man behind camera
Icon Agency 2021 content reel

Icon understands the importance of working together as an integrated creative, PR, content and digital agency and the value a one stop shop provides for our clients.

Video production is an integral tool within these services areas, delivering engaging content that can connect with people emotionally and convey key messages with any audience. When we view thoughtfully produced content, it can be incredibly moving. It has the power to engage our senses, emotions, and spark conversation and crucially develop understanding and build capability.

After a year of unprecedented growth, investing in an in-house production team - Icon Production Services - was a natural step for the agency. Providing end-to-end production for broadcast, branded content, animation and photography allows us to deliver a range of work in a highly efficient and responsive way.

This expands on our industry leading creative services and brings a rich range of expertise in house - ensuring our work is delivered to our high standards and integrated with all other areas of the agency.

Come and meet the team and watch some of our most recent work.

Meet the team!

Sam Cairns
Sam Cairns / Production Manager and Producer

Sam heads up the Production team at Icon Agency, managing the wide range of projects, the team and occasionally even a shoot or two. Regardless of the medium or media, his drive has always been the same; to deliver beautiful and effective work that has a positive impact.

Favourite quote

“You should never trust a tanned editor”.

Key skills
Sam wears many well organised hats as the Production manager and Producer at Icon. This ensures he effectively manages all aspects of each production whilst making sure the finished piece is the best it can be.

Fun fact
I’m the backwards man, the backwards man, I can walk backwards as fast as you can.

Pat Crock
Pat Crock / Video Content Specialist

Pat is a multi-talented creative, with a deep understanding of all aspects of filmmaking, from writing to directing and editing. Working closely with brands and marketers, he develops content that is as effective as it is eye-catching, and that is highly accessible and shareable across all platforms. He has a breadth of experience that has shaped his unique approach to filmmaking.

Favourite quote


Key skills
A genuine production pocket knife, Pat is hands on bouncing around covering development , direction, shooting and editing of all things content.

Fun fact
When I grow up I want to be an accountant.

Dyllan Corbett headshot
Dyllan Corbett / Director and Cinematographer

Following a Master of Film and TV, Dyllan has experienced every role across a range of productions; from humble beginnings as a Production Runner on large TVC’s, to Directing his own spots.
He is an accomplished Cinematographer with work premiered at prestigious film festivals around the world.

Favourite quote

“A portrait is not made in the camera but on either side of it” - Edward Steichen

Key skills
Visual storytelling, creative editor, directing talent and performance.

Fun fact
Collects Funk, Soul and Disco records.

Darby Kelly headshot
Darby Kelly / Production Assistant

Darby began her time at Icon Agency as an intern in the Public Relations team, and throughout her time at Icon she has transitioned into the content team to assist with production shoots and to add a new dimension to her knowledge of Agency life.

Favourite quote

"Life’s a climb, but the view’s great." - Hannah Montana

Key skills
Often referred to as the snack queen, Darby assists with pre-production research, shoots and account admin to ensure everything runs smoothly.

Fun fact
Most likely to stop a stranger to pat their dog.

Reach out for
a confidential

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Copyright © 2024 ICON Reputation /Privacy statement