Ex-Age Editor-in-Chief to head new Icon reputation and crisis business


Icon Reputation is the new arm of the award-winning Icon Agency, responding to the challenge of building and protecting reputation in the digital age.

Icon Reputation combines digital smarts and traditional expertise, with capacity to counter any crisis across every channel. It also provides strategic counsel and content creation capacity to enhance reputation and deepen influence.

Headed by Mark Forbes, former Editor-in-Chief of The Age and Walkley Award winning journalist, Icon Reputation is a full-service strategic communications and crisis management firm.

According to Icon Agency managing director Joanne Painter “the modern multi-platform media landscape demands a new approach to reputation management. Our integrated services help clients prepare for and manage reputational risks and assist in building reputation to enhance long-term value.

“Essentially, we’re reimagining issues and crisis communications for the digital age.”

Mark Forbes said the convergence of communications and technology placed reputational risk at an all-time high, with the capacity to shake the foundations of any organisation.

“The challenges of this digital age are also opportunities, providing the capacity to craft and amplify messages to enhance reputation, and protect it in a crisis,” Mark said.

Icon Reputation’s model combines unrivalled media experience and corporate insight with integrated digital capabilities across online reputation management, behavioural and data analytics, website development, social media and digital marketing.

Icon Reputation operates out of its offices in Melbourne, Sydney and Canberra, offering on-call reputational assistance across Australia and the region through our 77 global agency partners.

Meet the team
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Build. Protect. Enhance.

Get in touch


Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

Mobile 0419 583 892


Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia


Suite 71, Lower Deck, Jones Bay Wharf
26-32 Pirrama Road
Pyrmont NSW 2009 Australia

Phone 03 9642 4107

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. We acknowledge the Traditional Owners of the land on which our offices are situated, and pay our respects to their Elders, past, present and emerging.

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