Strategic communications services that anticipate and manage reputational risks, alongside enhancing reputations to advance business goals – backed by media expertise and networks, data-driven insights and crisis management experience.

In a reactive crisis response or proactive campaign, we partner closely with clients to understand and address their challenges through effective, targeted messaging.

Icon Reputation specialises in:

Crisis and issue detection and management strategies

Crisis management and communication

  • 24/7 crisis response and support
  • Board and CEO advisory
  • Media relations and management
  • Government and stakeholder relations
  • Internal communication
  • Social media moderation and community management
  • Real-time monitoring
  • Post-crisis reporting, advice and rebuilding

Reputation management

  • Thought leadership and media relations
  • Spokesperson profiling
  • Strategic, integrated campaigns
  • Stakeholder engagement
  • Building digital presence
  • Search engine marketing (SEM) and search engine optimisation (SEO)
Online review and reputation management
Strategic communications using media relations

Crisis planning

  • Strategic counsel
  • Scenario mapping
  • Crisis and issues plans
  • Crisis simulation
  • Social listening
  • Data analytics gathering

Media training

  • Training customised to each client’s requirements

  • Use of ‘real-world’ scenarios to prepare for opportunities and challenges

  • Training in TV, print, radio and online interview techniques

  • Handover training guide with key messages for ongoing skill development

  • Flexible model from 1:1 executive coaching to small and large group training

  • Choice of short refresher, half day and full day modules

Media training and media coaching services - Melbourne, Sydney, Canberra
Youtube is a great social media channel to deliver effective video messages for brands and companies

Content creation

  • Messaging and narrative development
  • Internal and external communications
  • Video, photography and infographics
  • Media materials and blogs
  • Digital and social media assets
  • Reports, white papers, e-books, newsletters

Reputations can take years to build and minutes to destroy.

We can build and protect yours.

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