Powering thought leadership for global leader in energy efficiency

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Schneider Electric leads the way worldwide in energy efficiency, automation, and digital transformation.

At the forefront of global debates on innovation and sustainability, it helps Australian businesses across industries manage their energy. Under its umbrella is also the leader in electrical accessories for homes and buildings, Clipsal.

Despite its international standing, brand awareness in Australia was low and Schneider Electric had no strategy in place to voice opinion on important issues relating its expertise.
Icon Reputation was engaged to lift the organisation’s profile in Australian top-tier media to:

– Position Schneider Electric as a leader and establish authority

– Increase the level of influence in critical industry debates and topics

– Raise awareness amongst key stakeholders and the community more broadly.

We identified and trained leaders for media opportunities, engaged with key media figures, and developed thought leadership pieces.

Brand awareness and share of voice increased

We secured featured thought leadership pieces online and in print in Australia’s pre-eminent platforms: the Australian Financial Review, The Age, the Sydney Morning Herald and The Australian – syndicated across other outlets and magnified through social channels.

News article with headline We only have one planet, but we're still using it up too fast
News article with headline Take advantage of cheaper power prices, companies told
News article with headline IoT devices critical to cutting our energy use
News article with headline Corona is accelerating a digital 's-curve'

Significantly, key Schneider leaders were featured as voices of expertise and authority in reporting of energy issues in major outlets. Using our networks, media relationships grew as we established awareness of Schneider Electric.

Brand awareness and share of voice increased, but most importantly so did Schneider Electric’s input into the key debates around the energy transition, efficiency, and sustainability.

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